53% of Women Made Purchases Due to Influencer Posts (Survey)

No surprise here: Consistency and authenticity are crucial to the influencer economy.

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Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations.

Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to get a better understanding of what makes influencer posts most successful. While more than 60 percent indicated that the influencer content needed to be genuine or they wouldn’t engage, more than one-half have of the women surveyed by Bloglovin also said they had bought a product or service due to an influencer post.

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Facebook and Instagram are the preferred platforms for connecting and following influencers, according to the survey.

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