53% of Women Made Purchases Due to Influencer Posts (Survey)

No surprise here: Consistency and authenticity are crucial to the influencer economy.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations.

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