Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about fostering human connections.
By adopting a customer-centric mindset and ensuring you have a connected technology platform to drive marketing performance, companies can harness complexity to build enduring relationships.
Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers.
Single view of the customer
Today, many brands are sitting down at a figurative 10th anniversary dinner with their loyal customers, behaving like they’re on a first date.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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