5 Ways AI Can Solve a Brand’s Marketing Problems

Harnessing its influence can make it into your company's superpower

Without embracing AI, marketers will fall behind in what they're able to accomplish. Getty Images

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably change the landscape with step-level superpowers.

Derek Martin is marketing and operations executive at Digital Prism Advisors.