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5 Tools for Tracking SEO Competition

Headshot of Kat Powers
By Kat Powers

You’ve read up on SEO, you’ve checked to see how customers find you on the Web and made your content reflect that reality… but are you doing as well as your competitor?

Web Traffic Measurement tools size up the competitors’ uses of collateral, changes in keywords, and frequency of posting on competitor websites. Some packages include monitoring for snippets of source code or specific uses of terminology, and some monitor changes over social media channels.

Want to know what the other guy is up to? Check

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Headshot of Kat Powers

Kat Powers

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.

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