B2B

The Voice of Reason

Headshot of Carolyn Goodman
By Carolyn Goodman

I was completely taken aback by the voice on the other end of the line.

He sounded weary—like he might be having a bad month. And he spoke slowly, as if he were having trouble gathering his thoughts.

I was feeling impatient. It was the middle of the business day and I had answered my phone in between meetings.

By the time he finally laid out his sales pitch, I had already been multi-tasking for a few minutes: dashing off an email, signing off on an expense report, and scribbling down a headline that had popped into my head for a client project.

I

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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