5 Tips for Effective Integration of Sales and Content Marketing (Infographic)

Is your marketing content as helpful for the sales team as you think? The answer might surprise you.


Sales and marketing on social are most effective when integrated, and creating customer experience teams allows your company to make the most of its resources and content. Highspot, a sales technology company, has compiled five tips for making the most out of your sales and marketing materials.

According to Highspot, there are a lot of expectations between marketing and sales, but the reality often differs in practice. Marketers may assume their content is contributing to big sales boosts, but 65 percent of that content is never used by the sales teams.

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