The stats from Super Bowl LI —which saw the New England Patriots overcome a 25-point, second-half deficit to stun the Atlanta Falcons in overtime, 34-28—are flowing in. Here are a handful from the digital marketing realm that have really jumped out so far from Amobee Brand Intelligence.
- From midnight until 7 a.m. today, according to Amobee, Big Game advertisers that aired a social-causes-minded message averaged 275 percent more online chatter compared to Sunday. Per the data company, the brands that were the recipients of such buzz included Budweiser,
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