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In today’s digital era, branded apps from leading banks to the most popular airlines have hundreds of thousands, if not millions, of opted-in consumers.
In 2014, Chase reported having 17.2 million active mobile app users and TripAdvisor, which owns multiple apps including TripAdvisor, City Guides, SeatGuru, Jetsetter, and GateGuru reported that their mobile apps have reached a staggering 82 million users.
This vast following of opted-in consumers has created a tremendous opportunity for brands to turn these users into brand loyalists by presenting them with personalized and engaging content.