5 Reasons We're Seeing a Resurgence of Google's Zero Moment of Truth

Their foresight in 2011 didn't really come into play until last year

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In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer’s journey. For example, when a shopper looks up product reviews on their phone in the store before deciding to purchase an item.