Portrait of Chris Chang

Chris Chang

Chris Chang is director of client services at Elite SEM, a digital performance agency.

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5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth

Performance Marketing

Their foresight in 2011 didn't really come into play until last year.

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3 Ways for Marketers to Integrate Automation Into Marketing Strategies

Performance Marketing

And 3 reasons why many are dragging their feet.

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Why I Wouldn’t Get a Marketing Degree Today

Brand Marketing

Instead of hiring marketing and digital media students who must overcome their educations to be useful, we can hire people with sociology and creative writing degrees.