5 Internet of Things Products Marketers Should Keep an Eye on This Year

From smart mirrors to wearable emotion trackers


LAS VEGAS—If you took a tour of the show floor at CES 2017, you know that among a few other trends including virtual reality, the Internet of Things had its moment in 2017. With more companies debuting their IoT products this year, Adweek caught up with OMD's chief investment officer Ben Winkler to take a tour of the show floor.

There's everything from beauty products like the HiMirror, a smart mirror that analyzes the user's skin to determine any imperfections from wrinkles to dark spots and helps fix those problem areas, to a wearable device, Feel, that tracks your emotional state rather than your steps.

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