Copywriting

5 Direct Mail Messaging Tips

Headshot of Summer Gould
By Summer Gould

Direct mail marketing has many areas of focus, so sometimes not enough time is spent on messaging. Too many times marketers are quick to try something while not thinking it all the way through. Just as the designer took time to lay out the art, you need to take time to lay out the message. Thoroughly vetting WHAT you say and HOW you say it, is essential. In order to have your direct mail messaging be effective there are some things you should consider.

Here are five tips for better direct mail messages:

  1. Not Too Wordy: The easiest way to get your mail piece thrown in the trash is to put too many words on it.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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