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40 Shocking Holiday Shopping Stats You’ll Have to See to Believe

Or maybe you’ve heard some of these before?

black-friday-content-2018 — As consumers prepare to shop, here's a look at some stats about what they'll do.Getty Images

November 21, 2018

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Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates retailers will sell another $7.8 billion online for Cyber Monday 2018, which is up from $6.6 billion in 2017.