40 Shocking Holiday Shopping Stats You’ll Have to See to Believe

Or maybe you’ve heard some of these before?

As consumers prepare to shop, here's a look at some stats about what they'll do. Getty Images

Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates retailers will sell another $7.8 billion online for Cyber Monday 2018, which is up from $6.6 billion in 2017. (Although that’s still far less than the $30.8 billion ecommerce platform Alibaba made in 24 hours just a few days ago.)

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.