40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative

Plus, 8 more stats from Adobe's new survey

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research—called the Adobe Consumer Email Survey—that surveyed 1,007 white-collar workers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in