4 Reasons Marketers Should Add Badges to Social Apps


This guest post was written by Matt Simpson, Marketing Director at Bulbstorm.

At Bulbstorm, we couldn’t help but get a chuckle out of Neil Vidyathi’s Social Times post 5 Reasons Why You Shouldn’t Just Add Badges to Any Old Game or Website. The day before publication, we added a new feature to our Idea Challenges application for game-like marketing promotions on Facebook.

The new feature? Badges.

We implemented 12 non-branded badges that are attainable across all client campaigns within our application.

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