How These 4 Brands Are Using Their Apps to Personalize Customer Experience

Home Depot and Sephora found success with location-based marketing and AR

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In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store.

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.

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