How These 4 Brands Are Using Their Apps to Personalize Customer Experience

Home Depot and Sephora found success with location-based marketing and AR

Mobile apps that use personalization and location-based marketing have paid off for Home Depot, Sephora, Goat and the Sacramento Kings.

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it’s brands that have the toughest time with engagement given their constant need to attract consumers and drive revenue.

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.