3D Projection Mapping Taking The Advertising World By Storm

3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web. 3D projection mapping has become something of a recent obsession for me, as well as for the advertising world. Read more about this technique and how it’s being used by brands after the jump.

A couple of months ago I was picking my mom up from Union Station in Washington, DC. While waiting for her train to arrive I sat outside the train station and noticed that video was being projected across the entire front of the building. Union Station was transformed into the Wild West, a mountain scene and a brick building right before my eyes. As it turns out, the projection was a promotion for a new History Channel show about the history of America. I was intrigued, and when I got home I decided to do some research and found that similar campaigns, and much cooler ones, were going on all over the world.