3 Ways to Derive Actionable Sales Insights From Content Marketing Data

As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time.

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

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