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As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time.
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd” or “be heard above the noise.” Whether they’re succeeding or not is anyone’s guess. What’s for sure is that branded content campaigns are yielding copious amounts of big data about customers and their behaviors.