3 Ways to Make Your Direct Mail Maps Great
Maps are a pretty common element in direct mail. Whether it’s an insurance agent looking for leads, or a retail brick-and-mortar store trying to create traffic, maps can provide a lot of information quickly to a customer. But the effectiveness of those maps — how well they do their jobs — varies widely based on the mail I see every day.
As the director and archivist of Who’s Mailing What!, I keep folders of mail and email details that aren’t part of our website.
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