3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday

Opinion: With an influx of traffic comes a higher risk of an error page

a laptop, desktop and other device on a football field
Having a slow load time after your Super Bowl spot airs could annoy consumers (and potential new consumers). Photo Illustration: Trent Joaquin; Sources: Getty Images

There’s a hidden cost to even the most successful, buzz-generating Super Bowl ads: All that hard-earned (and expensively acquired) attention can easily bring a website to a standstill or break it altogether.

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Jennifer Curry is svp of global cloud services at INAP.