This Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like in Real Life

Employees of a U.K. bike shop were in for a surprise

Brompton Bicycle employees got a surprise one day when a 3rompton appeared across the street, complete with staff doppelgängers. AMV BBDO

What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the threat reportedly faced by a third of British businesses.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}