This Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like in Real Life

Employees of a U.K. bike shop were in for a surprise

Brompton Bicycle employees got a surprise one day when a 3rompton appeared across the street, complete with staff doppelgängers. AMV BBDO

What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the threat reportedly faced by a third of British businesses.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."