Sustainability News

3 Things You Can Do Now to Make an 'Earthly' Difference

Headshot of Chet Dalzell
By Chet Dalzell

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Readers of my blog know my distaste for financial service companies, utilities and other brands that admonish me in my mailbox to switch to digital statements “to help save the environment,” “save trees,” “pay it green” and other marketing hyperbole with absolutely no scientific backing.

I’m waiting for three things.

First, I’d love some examples—and you may post them in the comments section—of brands that are more honest and forthcoming about why they want their customers to switch to digital.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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