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Digital marketing — and marketing more broadly — is always about making it clear to your target audience that you can help them address the issue they need to solve. Nothing about the conditions we’re facing today changes that, though the issues your audience is facing very likely have.
So, as much as we’re all tired of hearing about our “unprecedented” times and “the new normal,” we do have to adapt our organizations to the conditions we see in our markets, or risk our own extinction.