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We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with “experts” and “thought leaders” spewing advice on the latest tools and technology that will purportedly have your audience consuming your brand content with tears in their eyes.
The result is that every day, over 3 million blog posts are published, not to mention the countless social media updates posted.