3 Reasons Why It's Crucial for Brands to Introduce Machine Learning Into Their Marketing

AI is a 'smart pill' CMOs can't afford not to take

Every so often, a story ripples through the media along the lines of “Scientists say a ‘smart pill’ is just over the horizon to make us immediately more intelligent.” While there is no telling when we will actually see such a pill, there’s a metaphorical “smart pill” available to marketers now, and it comes in the form of artificial intelligence, or AI.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.