Alt Image Text

Is Identity Resolution the New, Must-Have Martech Solution?

Performance Marketing

There's a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It's the new elixir being pitched as the critical additive to make [...]

Alt Image Text

How AI Is Changing Google Ads

Performance Marketing

To clarify the change, Google Ads is now using AI to create text ads for advertisers, and these auto generated ads will automatically go live in your account after 14 [...]

Alt Image Text

The ‘Algorithmification‘ of Everything

Performance Marketing

If I had asked any of my schoolmates what an “algorithm” was, their eyes would have glazed over and they would probably have asked me what I had been smoking. [...]

Alt Image Text

Is AI Rocket Science? Dr. Merlin Stone Shatters the Madness and Illuminates AI’s Real-world Powers

Performance Marketing

World-renowned AI guru Dr. Merlin Stone shares the power of AI to make life better. He says how AI is improving everyday life by revealing universal truths and facilitating optimal [...]

Alt Image Text

Video Q&A: How Will AI Help Marketers Improve Retargeting & Conversion?

Performance Marketing

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]

Alt Image Text

Do Buzzwords Get in the Way of Progress?

Performance Marketing

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies [...]