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At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and real-time offers.
Further, AI is the fastest-growing sales technology, according to the Salesforce “State of Sales” report.
Outside of sales and marketing, companies are frequently using artificial business intelligence for tasks like reporting, dashboards, and data warehousing and analytics.
While applying AI to these business operations is certainly beneficial, it does beg the question of how exactly this technology will impact the future