Peter Gillett

Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across US corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. CRM, lead generation and follow-up are still the focus for Zuant and its network of NACCENT call centers around the globe. Contact Peter via email at Pete@Zuant.com

Alt Image Text

Is AI Rocket Science? Dr. Merlin Stone Shatters the Madness and Illuminates AI’s Real-world Powers

Performance Marketing

World-renowned AI guru Dr. Merlin Stone shares the power of AI to make life better. He says how AI is improving everyday life by revealing universal truths and facilitating optimal [...]

Alt Image Text

AI Best Practices in the Real World – Dr. Merlin Stone discusses Artificial Intelligence in the Near Future, Part II

Performance Marketing

We continue our conversation with Dr. Merlin Stone about the proliferation of artificial intelligence in the real world. Does AI's use of algorithms always leads to smarter decisions? The answer [...]

Alt Image Text

AI in the Near Future: Dr Merlin Stone on the Parallels of Marketing and Medicine

Performance Marketing

World-renown researcher, Dr. Mervin Stone, talks with Zuant CEO, Peter Gillett, about the future of AI and the link between marketing and medicine. Learn how data is being used to [...]

Alt Image Text

What Does Facial Recognition Tech Mean for Marketing?

Performance Marketing

2018 is the year innovative events are embracing Facial Recognition! A wise marketing investment, facial recognition technology delivers enhanced security and better UX, plus unmatched analytics and insights. It is [...]

Alt Image Text

Could GDPR Have Averted Facebook’s Data Debacle?

Performance Marketing

This new European regulation that begins on May 25 is causing many to complain about increased regulations and the cost. I view GDPR differently. But from my perspective, I like [...]

Alt Image Text

Is Your General Data Protected? Ignore GDPR at Your Peril!

Emerging Tech

Alarmist headlines like this about GDPR remind me of the Y2K bug, when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall [...]

Alt Image Text

The Imminent Impact of GDPR — 12 Issues Marketers Cannot Ignore

General

In my last article, I explained the genesis of GDPR is in Europe, but the impact of GDPR will be felt by all global companies with any European contact data. [...]

Alt Image Text

Is Your General Data Protected? Ignore GDPR at Your Peril!

General

Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know: In recent history, businesses have had massive data piracy hacks threatening their credibility [...]