3 Pressing Marketing Tech Questions — And How to Get Answers
What worries you about marketing technology? With All About Marketing Tech right around the corner on March 15, we’ve been putting the finishing touches on the program, and that question has been top of my mind. This year, three issues are at the forefront.
1. How Do You Make Marketing Technology Part of Your Strategy?
This is the big one. We’ve gone through years of picking up whatever shiny new technology seemed to be working. But now that customers have made so many channels a part of their lives, it’s really less about the tech and more about your overall marketing capability.
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