Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The first iPhone launched the summer before I graduated from college. The curriculum for a degree in advertising at the time didn’t envisage the mobile and data explosion ahead—advertisers would soon buy audiences rather than channels, robots would buy ads from other robots and rookie content creators would make more money off a few brand-sponsored posts than seasoned directors make in a lifetime. Imagine!
Now, we widely accept that our phones are listening to us to collect data about us for advertising, but still, digital advertising feels lackluster, not personalized enough.