3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy

Opinion: The campaign was designed to encourage user involvement from the beginning

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The fastest way to build buzz for a new product launch? Move your product focus group to social media before the launch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in