Chirag Kulkarni Social Pro Daily How to Make the Most of Your Social Data Opinion: Marketers must learn how to leverage the deluge. Social Pro Daily 5 Ways to Get More Bang for Your Social Media Buck Opinion: Don’t drain your budget on a strategy that might not work. Social Pro Daily How to Leverage Paid Social at Every Stage of the Customer Journey Opinion: It isn’t just for top-of-the-funnel efforts. Social Pro Daily How to Optimize Your Use of Video for Every Social Channel Opinion: What performs well on one platform will not necessarily do so on another. Social Pro Daily 5 Ways to Deepen Your Social Engagement Opinion: Why you should—and how you can—hit your customers in the feels. Social Pro Daily How to Use Social Media to Boost Your Company’s Other Marketing Efforts Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin. Social Pro Daily 3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy Opinion: The campaign was designed to encourage user involvement from the beginning.