How to Make the Most of Your Social Data
Opinion: Marketers must learn how to leverage the deluge.
5 Ways to Get More Bang for Your Social Media Buck
Opinion: Don’t drain your budget on a strategy that might not work.
How to Leverage Paid Social at Every Stage of the Customer Journey
Opinion: It isn’t just for top-of-the-funnel efforts.
How to Optimize Your Use of Video for Every Social Channel
Opinion: What performs well on one platform will not necessarily do so on another.
5 Ways to Deepen Your Social Engagement
Opinion: Why you should—and how you can—hit your customers in the feels.
How to Use Social Media to Boost Your Company’s Other Marketing Efforts
Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin.
3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy
Opinion: The campaign was designed to encourage user involvement from the beginning.