Chirag Kulkarni

How to Make the Most of Your Social Data

Opinion: Marketers must learn how to leverage the deluge.

5 Ways to Get More Bang for Your Social Media Buck

Opinion: Don’t drain your budget on a strategy that might not work.

How to Leverage Paid Social at Every Stage of the Customer Journey

Opinion: It isn’t just for top-of-the-funnel efforts.

How to Optimize Your Use of Video for Every Social Channel

Opinion: What performs well on one platform will not necessarily do so on another.

5 Ways to Deepen Your Social Engagement

Opinion: Why you should—and how you can—hit your customers in the feels.

How to Use Social Media to Boost Your Company’s Other Marketing Efforts

Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin.

3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy

Opinion: The campaign was designed to encourage user involvement from the beginning.