How to Leverage Paid Social at Every Stage of the Customer Journey

Opinion: It isn’t just for top-of-the-funnel efforts

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With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent 46 percent of all advertising in the next three years.

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