5 Ways to Get More Bang for Your Social Media Buck

Opinion: Don’t drain your budget on a strategy that might not work


In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media marketing is simply the most efficient way to reach the largest amount of people.

But that doesn’t mean your social media efforts are helping you meet your goals.

Some companies are spending up to $20,000 every month trying to make sense out of social media marketing, and that outlay doesn’t always yield the desired return on investment.

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