5 Ways to Deepen Your Social Engagement

Opinion: Why you should—and how you can—hit your customers in the feels

Promote your business socially as a personality with heart and soul Ildo Frazao/iStock

No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from Kermit the Frog to Albert Einstein.