22 News Outlets Chosen to Take Part in the Branded Content Project

The Local Media Consortium and Local Media Association are spearheading the initiative, with funds from Facebook Journalism Project

The Local Media Consortium and the Local Media Association revealed the 22 local media companies that were chosen to take part in the Branded Content Project, an initiative being funded by a $1 million investment from the Facebook Journalism Project.

The two organizations began the project with an initial alpha test group in March, and then accepted applications starting in September and running through Oct. 21.

The LMC and LMA said in a release that the 22 members of the beta group—“each of which demonstrate a commitment to furthering best practices in branded content initiatives”—will receive grant money to test and develop sustainable branded content offerings and revenue streams.

The beta-test will kick off in January, with plans to share initial findings with fellow alpha- and beta-test participants sometime next spring.



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