1Q EARNINGS: Will Facebook Use Nearby Friends Data To Help Serve Relevant Ads?

Facebook Chief Operating Officer Sheryl Sandberg hinted that data from the social network’s recently introduced Nearby Friends feature may be used to help it serve more relevant ads to users.

NearbyFriends650Facebook Chief Operating Officer Sheryl Sandberg hinted that data from the social network’s recently introduced Nearby Friends feature may be used to help it serve more relevant ads to users.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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