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If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company. Experienced brand communicators should have enough understanding of journalism that they wouldn’t intentionally exhibit this behavior. However, lapses in judgment may be the result of colleagues or leaders disregarding the advice of the PR expert.
Here are 10 “don’ts” that will alienate reporters and put a company’s reputation at risk.
No. 1: Asking to See a Reporter’s Article Before It Publishes
If you’re lucky, a friendly reporter may let you review your quote.