10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday's First Things First

Plus, a beginner's guide to the latest Google search development

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

10 Takeaways From Brand Activations That Adapted to Crisis in 2020

This was not a year that was conducive to brand activations—so there’s a lot to be learned from the few that managed to pull off the impossible and connect with people safely.

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