Year in Review

10 Takeaways From Brand Activations That Adapted to Crisis in 2020

Marketers can apply these lessons to future experiences, even post-pandemic

Brand activation photos from HBO Max, Fisher-Price, T-Mobile and Wendy's
Brands such as HBO Max, Fisher-Price, T-Mobile and Wendy's got creative with limitations. HBO Max/Tool of North America, Fisher-Price, OnePlus and T-Mobile, Jordan Strauss for Wendy's

By Ian Zelaya

December 9, 2020

The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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