10 Lessons from 2020’s Most Creative Activations; Facebook, the Monopoly?: Thursday’s First Things First

Plus, a beginner's guide to the latest Google search development

Brand activation photos from HBO Max, Fisher-Price, T-Mobile and Wendy's
Brands such as HBO Max, Fisher-Price, T-Mobile and Wendy's got creative with limitations. HBO Max/Tool of North America, Fisher-Price, OnePlus and T-Mobile, Jordan Strauss for Wendy's

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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