10 Key Considerations for Programmatic Partner Selection
Editor’s Note: While this article directly addresses publishers, the key considerations offered in regard to successfully selecting a programmatic partner are also relevant to marketers.
As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy.
But, in-housing programmatic comes with often-times insurmountable obstacles related to tech and staffing. That’s why a partnership approach is typically the most advantageous and offers the quickest route to market.
Teaming with a programmatic partner to help you monetize your audience niche and data, however, can be risky.
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