James Arnold

James Arnold is the chief digital officer for Rooster Strategic Solutions, a consultancy firm serving companies in food and agriculture. James has worked in the B2B media sector for 20+ years, most recently as VP of digital for Farm Journal. You can contact James at james.arnold@roosterstrategy.com. You can also follow him on twitter @RoosterCDO or connect with him on LinkedIn.

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10 Key Considerations for Programmatic Partner Selection

Performance Marketing

The concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles [...]

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10 Key Considerations When Selecting a Programmatic Partner

Media

As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every [...]

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3 Steps to Creating a Custom Research Offering

Publishing

Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in [...]

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How Publishers Can Start Monetizing Smart Speakers

Media

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the [...]