1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content

Most people don't care if content is sponsored as long as it's useful and high quality

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Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out by installing ad blockers. However, according to a survey from Collective Bias, an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences.

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