Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube’s top ad for 2022.
Google creative director Maria Perazzo said in a blog post Thursday, “Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don’t want to stop watching—layered with practical and beautifully visualized product details and differentiators. Taking the concept of ‘brandformance’ to a new level—an updated strategy well suited for the non-linear media world, where optimization is about adding function to great storytelling to drive action, without killing the creative.”
YouTube
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in