Yelp Deposits $100M in JP Morgan Empower Money Market Share Class

The funds will support four minority-owned and Black-led minority depository institutions

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Business directory and crowdsourced review forum Yelp said Monday that it deposited $100 million in the JP Morgan Empower money market share class, which was formed to bring new economic opportunities to underserved communities, specifically supporting the initiatives of Black-owned banking institutions.

The move builds on Yelp’s response in June 2020 to the murder of George Floyd, when it took steps including the release of its Black-owned business attribute in partnership with MyBlackReceipt, depositing $10 million in cash reserves with Black-owned financial institutions, joining the Fifteen Percent Pledge and donating more than $1.5



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