Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Communities are coming to WhatsApp worldwide, after initially being introduced in April, and the feature joins several updates to groups on the Meta-owned messaging application.
The Communities option enables WhatsApp users to bring separate groups together under a single umbrella, where people can receive updates sent to the entire community and organize smaller discussion groups about the topics that matter most to them. People can easily switch between multiple groups.
Communities will also provide new tools for administrators, such as announcement messages sent to everyone and control over which groups can be included.
The feature can be accessed via the Communities tab at the top of chats on Android and the bottom on iOS, where users can start a new Community from scratch or add existing groups to a Community.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in