Twitter Promotes Sarah Personette to Chief Customer Officer

Matt Derella is leaving the company

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Twitter revealed changes in its upper management ranks Tuesday: the promotion of Sarah Personette and the departure of Matt Derella.

Vice president of global client solutions Personette was promoted to chief customer officer, effective Aug. 1, succeeding Derella and joining the company’s senior management team, reporting directly to CEO Jack Dorsey.

Personette joined Twitter in October 2018, leading its sales organization, after serving as chief operating officer at media company Refinery29, where she oversaw business strategy and development, customer revenue, business marketing, growth and analytics, creative services and research.

Prior to that, she spent three-plus years as vp of the global business marketing team at Facebook, where she built and led the global agency team.

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