TikTok Users Can Go 2D in the #DoritosFlatLife Hashtag Challenge

The branded effect is tied to the snack brand’s Flat Matthew Super Bowl campaign featuring Matthew McConaughey

Starting Saturday (Feb. 6), TikTok users can search for #DoritosFlatLife to find the effect Frito-Lay/TikTok

Why should Matthew McConaughey be the only one who gets to play Flat Matthew?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.