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Why should Matthew McConaughey be the only one who gets to play Flat Matthew?
The ongoing Doritos Super Bowl campaign incorporated a branded effect on TikTok that enables users of the video creation platform to downgrade from 3D to 2D.
The campaign features the adventures of McConaughey as Flat Matthew in several internet teasers that followed him being consumed by a Roomba and appearing on Jimmy Kimmel Live with Mindy Kaling, among other hijinks, but with the help of some Doritos 3D Crunch, McConaughey returns to 3D form in the Big Game spot.