Matthew McConaughey Returns to His Full-Bodied Self as Doritos Drops Super Bowl Ad

Relax, people. He's Flat Matthew no more

matthew mcconaughey flattened driving a car
Daily tasks are hard for Flat Matthew. Thank goodness for the restorative powers of Doritos 3D. Doritos

It’s anyone’s guess just how many Americans—beset with financial worries, pandemic dread and political upheaval—could hardly wait to see the complete adventures of Flat Matthew, the pancaked version of Matthew McConaughey that made its internet debut in January. But for those who were on their edge of their seats, there’s good news: Doritos’ full-length Super Bowl spot debuted earlier today and Flat Matthew is now fully … inflated.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.